How Emily Built a $100K Senior Photography Business Through Word-of-Mouth (While Raising 4 Kids!)

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Want to connect with Emily? Follow her on Instagram: https://www.instagram.com/emilysommerphotography/

Summary

In this conversation, Emily Sommer shares her journey as a senior photographer, discussing her transition from a shoot and burn model to a full-service approach. She emphasizes the importance of creating a unique client experience, balancing family life with her business, and the value of senior photography as a one-time event. Emily also offers advice for aspiring photographers on how to stand out in a competitive market and build a successful business.

Takeaways

• Emily transitioned from shoot and burn to full service photography.
• She found that fewer clients can lead to higher earnings.
• Senior photography is a unique, one-time event that clients value.
• Balancing family life and business is crucial for sustainability.
• Creating a personalized client experience is key to referrals.
• Emily emphasizes the importance of being different from competitors.
• She offers mini sessions to cater to clients’ needs.
• Emily’s average earnings per session increased significantly after her transition.
• Word of mouth is a powerful marketing tool in the senior photography space.
• Emily encourages photographers to focus on serving their clients well.

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