How to Book More of the Right Client

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Summary

In this conversation, Christa discusses the importance of identifying and attracting ideal clients in the photography business. She emphasizes the need for photographers to shift their mindset from trying to cater to everyone to focusing on a specific target audience. By understanding their ideal client, photographers can create a sustainable business model that allows them to charge appropriately and avoid burnout. Christa also shares strategies for building connections with other businesses and utilizing marketing techniques to attract the right clientele.

Takeaways

• Photographers should not aim to be for everyone.
• Identifying your ideal client is crucial for business growth.
• Your ideal client may change over time.
• A higher-level CEO mindset is essential for sustainability.
• Raising prices can lead to losing some clients, but it’s necessary.
• Curate your portfolio to attract your ideal clients.
• Engage with past clients to understand your ideal audience better.
• Collaborate with local businesses to reach new clients.
• Consistent content is key to attracting ideal clients.
• SEO strategies can help you connect with your target audience.