From $20 to $20,000 bookings- Charging your Worth with Ashlea Snell

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Summary

In this engaging conversation, Christa and Ashlea Snell delve into Ashlea’s journey as a luxury wedding photographer, discussing the importance of charging what you’re worth, the mindset shifts necessary for growth, and the value of investing in coaching and branding. They explore how Ashlea transitioned from affordable portrait sessions to high-end luxury weddings, emphasizing the significance of products and upselling in her business. The discussion highlights the importance of finding ideal clients and the role of outsourcing in scaling a photography business. In this conversation, Ashlea Snell and Christa discuss the evolving landscape of photography, particularly focusing on family portraits and the emotional value they hold. They explore the desire for convenience among clients, the importance of printed products, and the need for photographers to build confidence in their pricing and professional identity. The discussion emphasizes the shift towards high-value offerings and the significance of mindset in achieving business growth.

Takeaways

• Ashlea and Christa have been friends for over 15 years.
• Ashlea credits Christa for inspiring her to start her photography business.
• The journey to becoming a luxury wedding photographer is not easy but rewarding.
• Investing in coaching can lead to significant mindset shifts.
• Charging your worth is crucial for sustainability in business.
• The value of products can enhance client experience and increase sales.
• Finding your ideal client is essential for business success.
• Branding plays a vital role in attracting the right clients.
• Outsourcing tasks can free up time for more valuable activities.
• Mindset is a key factor in overcoming pricing fears. Moms desire convenience in photography services.
• Family portraits hold significant emotional value.
• Passion is essential for selling photography products.
• Starting with what you have can lead to growth.
• Clients appreciate seeing their family photos displayed.
• Pricing transparency can lead to better client understanding.
• High-value products are becoming more sought after.
• Confidence in pricing can change client perceptions.
• Recognizing the potential in your business is crucial.
• Taking yourself seriously can elevate your professional identity.