Building a Thriving Photography Business: A Conversation with Morgan Leatherwood

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I’m so excited because I have one of my best friends, Morgan Leatherwood on the podcast today! Morgan is a former teacher turned photographer based in Charlotte, North Carolina, and is the force behind Morgan Amanda Photography. She started off as a wedding photographer and has since stepped away to focus primarily on small business branding and family portraits in her studio. Beyond being a photographer,, she also hosts 2 podcasts, Queen City Connect and Love That For You.

During our conversation, Morgan shares her journey of going full-time in her photography business, and how she was able to make that transition away from a shoot-and-burn photographer to offering her clients a deeper, more valuable experience.

She also emphasizes the importance of knowing your worth and setting your business up in a way that helps you serve your clients effectively. It’s important to put yourself in a position where you align your values with what you are offering, so you don’t get burnt out. And while it can be hard to do that, it’s so worth it!

She shares the significance of networking, with a genuine interest in getting to know the people you are connecting with. Morgan discusses her experiences with reaching out to different small businesses, meeting up with them for coffee, and how these casual conversations turned into real friendships. It’s a reminder that you never know what connections you can make if you choose to put yourself out there.

Morgan ends with this advice if you’re feeling stuck as a shoot-and-burn photographer: See that you are doing great work. You have put a lot of effort into being where you are today. You are worth so much more than you think you are. It is possible to create a sustainable business that both aligns with your values and serves your clients well.

In this episode, we chat about:

• Morgan’s journey into photography
• The growth she made from hiring a coach
• Making the shift from photographer to businesswoman
• How Morgan built connections when she moved to a new city
• Transitioning from shoot-and-burn photographer to full-service photographer
• Providing an incredible client experience
• Charging your worth

Connect with Morgan

IG: @‌morganamandaphotography

Facebook: Morgan Amanda Photography

Website: morganamandaphotography.com

Podcasts: Love That For You and Queen City Connect

Connect with Christa

Want more info on adding in prints and products for BIG sales? Send me a DM on Instagram @‌christa_rene or check out my website https://christarenephotography.com/

More about the Uncapped Photographer Podcast

The Uncapped Photographer Podcast is a podcast for established photographers teaching them how to uncap their offerings and setup in their photography business without the burnout. Every other week, Christa Rene Robinson will share the clear and concise actions you need to take to grow your photography business. This is the info she WISH someone had told her much, much sooner that would have allowed her to grow even FASTER!

This podcast is for you if you are ready to hit the next level in your business and income so you can build the life of your dreams!

Christa is a wife, mom, and photographer turned business coach with 10 years of experience in the industry. If you’d like to connect or work with Christa, reach out to her on Instagram @‌christa_rene. You can also learn more about her on her website https://christarenephotography.com.